BUSINESS STRATEGY • WEBSITES • SYSTEMS

Sell. Book. Serve.

Simplified.

Connected systems that handle payments, scheduling, confirmations, reminders, and follow-up, so you can focus on serving your clients.

Where Country Grit Meets Smart Systems

Practical guidance backed by 25+ years in business operations, sales, and financial oversight, and 7+ years building websites, CRM systems, and automations.

Whether you need clarity, a prepared system to customize, or the complete setup handled for you, choose the level of support that fits where you are.

NEW

Coaching & Consulting System

Automated Coaching System

Your hands-off choice for launching your coaching or consulting business.

DIY Plug & Launch Coaching System

Save on startup costs by completing your own setup.

More Ways I Can Help

Strategy & Consulting

Turn your ideas into a clear plan, strengthen your operations, and build for sustainable growth.

Branding & Messaging

Clarify your message and create a professional brand that connects with the right clients.

Website & Funnel Design

Strategic, user-friendly websites and funnels designed to support your business goals.

Automations & Systems

Streamline your processes with practical systems, automations, and CRM solutions.

Not Sure Which Direction Fits, or Need Help Working Through a Business Challenge?

Bring up to three questions or priorities during a focused 60-minute Strategy Session shaped around your business, goals, and current needs.

Recent Work & Results

Practical systems built around how real businesses operate.

Coaching Client Experience

Connected purchasing, intake, file uploads, scheduling, Zoom meetings, confirmations, and reminders for an online coaching business.

Recurring Membership System

Created the payments, onboarding, community access, member communications, reminders, and replay-delivery systems needed to run a recurring membership.

$4,800 Annual Software Savings

Replaced a service company’s $400-per-month software with a custom system built around its actual workflow, complete with e-sign forms.

Event Sales & Guest Management

Built a complete event website for admission sales, sponsor tables, vendor booths, and optional merchandise. Automated guest-list organization and merchandise preorders for event-day pickup.

About Me

I’m Laurie Roth, a business consultant and systems builder with more than 25 years of experience in business management, operations, sales, and financial operations. For the past 7+ years, I’ve also helped businesses strengthen their online presence through websites, funnels, CRM systems, and automation.

My specialty is seeing how all the pieces fit together so you can build something practical, profitable, and manageable. Not just a better website or system, but a business behind it that works too.

Let's Strengthen Your Business

If you’re unsure what to tackle first, or tired of piecing everything together, I'll help you identify the right priorities and create a practical plan forward.

2026 Rusty Nail Systems - All rights reserved

Nacogdoches, TX USA

(405) 414-6499